After I wrote my recent post about Korean innovation, I noticed an example in downtown Berkeley. A few months ago, the Korean bakery Paris Baguette opened a branch in a good location (next to a BART station) that has seen two businesses — two different cafe chains — fail in the last 5 or 6 years. It seemed to be doing well. There were more customers than I’d ever seen with the previous business (Tully’s Coffee). Paris Baguette has about 20 American branches.
Jane Jacobs once called Berkeley a “pretentious suburb” but it is where Peet’s — the original of Starbucks — began and where Chez Panisse is. It had a farmer’s market and an emphasis on organic food long before the rest of America. (A new survey suggests the health benefit of organic food is small or zero.) If you could call a location an “early adopter” Berkeley would qualify, but that would be understating it. Via the Free Speech Movement and the whole notion of student protest, little Berkeley shaped an entire decade (the Sixties). But it seems to have been a long time, like half a century, since anything important started here. The Bay Area, however, remains enormously innovative (Google, Twitter, Intel, and so on).