…many of them, maybe all of them, would be unlike anything you’ve ever seen. Thanks to my friend Carl Willat, you can now see such a commercial.
Carl makes commercials for a living but he made this one for fun. A labor of love. Not only did he (a) care about the product (Trader Joe’s), he had (b) great skill and (c) complete freedom. I think this combination is extremely rare and is why this commercial is utterly different from all other commercials I’ve ever seen.
My self-experimentation combined these three things, too. I studied (a) problems I cared a lot about (such as my poor sleep) with (b) the skills of a professional scientist and (c) total freedom. This combination, just as rare in science as in commercial art, explains to me why my self-experimentation seems so different than other research.