Mohamed Ibrahim, the New York schoolteacher who does Behind The Approval Matrix (which I have blogged about) also has a blog called I Got UGGs!. I asked him how the Ugg blog began. Here’s what he said:
I have a fetish about Uggs. Whenever I see a girl wearing Uggs, it’s the sexiest thing in the world to me. It drives me crazy. You know how they say “do what you love and the money will come later”? I read an article in Time about bloggers and blogging. One of the blogs they profiled was by two ladies who post pictures of kittens and cats and write little blurbs about them. This gave me an idea: I’ll do the same thing about girls in Ugg boots. They got $5-6000/month from ads and all they do is post pics and write blurbs about them. I’ll take pics of girls wearing Uggs. Not only will I enjoy it but maybe I can also make some money. I went to Best Buy, got the cheapest digital camera, and hit the streets. The first place I went was Times Square. Initially I would approach people and ask them if I could take their pic for the blog. I discovered later it’s better to just take the pic and put it up. That’s what I do now. Now I get people sending me pics — they take a picture of their friends or they send me pics of celebrities. We’re getting over 500 page views/day. It’s only been about 4 months.
The Gawker link Mohamed got by telling them some crazy guy was taking Ugg pics and blogging about it.