In this interesting video about losing weight, Paul McKenna, a British hypnotist, recreates a study in which people ate food blindfolded. In the study, they ate one-quarter less when blindfolded than when not blindfolded. This doesn’t impress me; nothing is stopping the blindfolded subjects from eating more at later meals. But it makes me wonder how not seeing your food affects flavor-calorie learning. It might make it stronger (you’re less distracted) or it might make weaker (the sight of food acts like glue to strengthen flavor-calorie associations — there is actually evidence for something like this).
While wearing noseclips while eating with others is too weird, wearing dark sunglasses might not be. And what about listening to music (for distraction) while you eat? My calorie learning experiments are continuing; eventually I should be able to test these possibilities.
Thanks to Gary Skaleski.