According to Publisher’s Weekly, a new program at amazon.com called
Amazon Vine rewards the siteâ€™s elite reviewers by giving them access to advance copies. According to a representative at Amazon, invitations have gone out to the siteâ€™s â€œtop reviewers,â€ deemed so by their review rankings, to become Vine Voices.
I once read about a Los Angeles catering business that wasn’t doing so well until they doubled their prices. This is the opposite of that.
From Seth Godin:
When the Times switched from 10 books on the Hardcover [Best Sellers] list, they created a list of 15 Hardcover [Best Sellers] and a list of 5 Advice, How To and Miscellaneous [Best Sellers]. I wrote in and asked the editor why they only had 5 titles on this list and 15 on the others. She wrote back and said,
“Because we don’t want people to read those books.”
Pride goeth before a fall.